Why Professional Photography Is Important When Selling A Home
We’ve all heard the old saying “A picture is worth a thousand words.” And, in real estate, pictures make a huge difference in how quickly you sell your home. Now, thanks to the continued advancement of technology, buyers can have an intimate look into your home they are interested in without ever leaving their couch. And buyers are doing their research, more now than ever before. They are filtering through sites based on location, prices, school districts, square footage, etc. Once they have narrowed down their search to their liking, they are immediately flipping through photos.
Often, the photos are what’s piquing a buyer’s interest in your home and prompting them to take the next step in contacting their real estate agent. That is why it is important to work with a real estate agent in getting professional photography done before putting your home on the market. Your agent should have the expert knowledge and connections to professional photographers to produce images that resonate and appeal to sellers. And the more photos the better, so choosing one or two won’t do the trick! At STK Property Group we work with the best real estate photographers that have an eye for the right angles, best lighting and provide high-quality photos to capture the best features of your home.
Homes with more photos sell faster, which makes sense because buyers are doing more research than ever before. The more buyers can find ahead of time, the better your chances of getting your home sold quickly. According to the National Association of Realtors 2017 study, Homes with one photo spent an average of 70 days on the market, but a home with 20 photos spent 32 days on the market. Not only do professional photographs help you sell your home quickly, but it can also help you get a better deal, too. For homes in the $200,000-$1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more.
And we’re putting an emphasis on the words professional photography because you need high-quality photos. While there are plenty of great HGTV shows with useful information out there, nothing can replace the quality and direction of an agent and a professional real estate photographer. It is often the first impression that buyers have of your home before stepping foot onto the actual property. In fact, 89% of buyers who used the internet to aid their home search found the photos to be very useful. Your agent will have referrals to photographers that specialize in real estate that they have worked with personally.
As time goes on and technology continues to advance, online platforms and visual tools become more robust allowing home buyers more and more insight into a home before ever connecting with the seller or agent. At STK Property Group, we stay on top of the latest trends and constantly look for innovative marketing techniques to help sell our clients home quickly. We take it to the next level with 3D Virtual Tours to let a buyer walk through your home no matter their locat